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Motherhood

Sabotaged Birth Control And Removal Of Choice: How Reproductive Coercion Hurts Women

Actor Ian Somerhalder is best known for his roles on The Vampire Diaries and Lost, but he recently made headlines for a very different reason. During an appearance on Dr. Berlin’s Informed Pregnancy podcast, he revealed that after he and wife Nikki Reed decided they’d like to have children, Somerhalder took it upon himself to sabotage her birth control pills—as a joke, of course.
On the podcast he said, “We decided that we wanted to have children together, and it was just time. But unbeknownst to poor Nikki, she didn’t realize that I was going to go in her purse and take out her birth control.” He later admitted, “Actually, now, thinking about it, I guess I kind of decided.”

As Somerhalder soon discovered, throwing out your wife’s contraceptives is no laughing matter. While Reed insisted she wasn’t bothered by it and the couple were adamant that it was a joint decision, the public reaction to the interview was far from favorable, forcing him to issue an official apology.
Why? Because destroying someone’s birth control without their permission is a form of reproductive coercion.

What is reproductive coercion?

Jacquie O’Brien, director of public affairs at reproductive health care service Marie Stopes Australia, describes reproductive coercion as the practice of controlling a woman’s contraception.

Reproductive coercion as a form of controlling or abusive behavior is still a relatively under-recognized area.

“There are likely to be many misconceptions because it is relatively unknown and not an issue that is widely discussed,” she tells HealthyWay. “But the reality is, it is a form of abuse and it can include practices such as stealthing and limiting access to contraception. It is serious and is tied to issues such as family violence and sexual assault.”
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According to Planned Parenthood, 15 percent of their female clients who reported physical and/or sexual violence also reported birth control sabotage.
Certain forms of reproductive coercion are considered assault in many parts of the world. In fact in Mexico, where abortion is normally illegal, the termination of pregnancies resulting from reproductive coercion are legally permitted.
President of Reproductive Choice Australia Jenny Ejlak says that reproductive coercion still isn’t getting the attention it deserves.
“I think domestic violence, coercive or controlling relationships, and men’s violence against women in general have been getting a lot more attention in recent years than they have in the past,” she says to HealthyWay. “However, reproductive coercion as a form of controlling or abusive behavior is still a relatively under-recognized area compared to other areas of gender-based violence.”
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Luckily, Marie Stopes Australia is currently consulting with lawyers, health care professionals, politicians, family violence workers, and academics to develop a policy white paper on reproductive coercion.
Set to be released in the first half of 2018, O’Brien says it’s their hope that this paper will “raise the profile of reproductive coercion, its prevalence, and how we can address it as a society.”
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“Reproductive coercion is an [understudied] and misunderstood issue, and we want to shine a light on it,” she says. “It is important that all women are able to determine their reproductive destiny free from duress. As abortion care providers, we do play a privileged role in being able to identity and help women who are experiencing some form of coercion.”

Why Does Reproductive Coercion Happen?

Reproductive coercion is a method of control and manipulation, and there are many reasons the perpetrator may feel compelled to abuse their partner in this way.
They may be afraid the relationship isn’t progressing or is at risk of ending so they resort to reproductive coercion in an attempt to force commitment. They may think that a pregnancy will give their partner a reason to stay with them.
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O’Brien explains that “it can create dependency of a woman on her partner, and this can lead to her being controlled in an increasingly abusive relationship.”
People may commit reproductive coercion if their partner doesn’t want or doesn’t feel ready to have children. They might feel that their partner would change their mind about having children if they were to fall pregnant.
Regardless of the reason, any abuse—including reproductive coercion—can never exist in a healthy relationship.
Can women practice reproductive coercion? There’s certainly a common stereotype of women intentionally falling pregnant in order to “trap” their partners—something that often seems to be far more talked about than men forcefully impregnating their partners.
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While there’s no denying that men can also be victimized by reproductive coercion, you’d be hard-pressed to find numbers that show an exact percentage. This is most likely due to the fact that men are reluctant to approach health care professionals when experiencing domestic abuse, leading to a lack of data.
Discussion of reproductive coercion often specifies women as the victims since the resulting pregnancies are recorded by health care providers who may be able to determine if domestic abuse is at play.

Pregnancy as Abuse: Why Reproductive Coercion Is So Dangerous

There’s no doubt that reproductive coercion is a form of domestic abuse. Whether it’s threats or actual behavior that takes away a woman’s choice, it’s a method of control.
But aside from the obvious moral issue of taking away a woman’s right to choose, reproductive coercion causes harm in many different ways.
First of all, pregnancy takes a serious physical toll on a woman’s body. If a woman is unable to endure a pregnancy due to health issues or lifestyle factors, then this can cause serious health issues and even put her and her baby’s life at risk.
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There can also be negative effects of suddenly stopping birth control without talking to a doctor. For women with polycystic ovary syndrome, endometriosis, migraines, and other serious health issues, taking away their birth control can affect their health for the rest of their lives.
A forced pregnancy can also be a huge detriment to a woman’s mental health, especially considering she may already be experiencing other forms of domestic abuse.
Not to mention that it causes irreparable damage to a relationship. Having a child is one of the biggest decisions a couple can make, and forcing that decision doesn’t make for a healthy dynamic. There’s also the issue of bringing a child into an abusive environment.
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How Can We Stop Reproductive Coercion?

The best way to stop reproductive coercion is obvious: literally just don’t do it. Thinking of committing reproductive coercion against your partner? Don’t. It’s that simple.

The way we treat a woman experiencing coercion can determine the very trajectory of her life.

Unfortunately, women still are abused on a daily basis. Since it’s just one form of domestic abuse, we need to address the much larger problem of domestic abuse as a whole.
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Until then, it’s important to screen and support victims of reproductive coercion. But according to Ejlak, health service providers don’t always have the resources to support these women.
“The domestic violence and reproductive health sectors don’t have sufficient capacity to work better together to support women experiencing problem pregnancy as a result of reproductive coercion,” she says. “Like many areas of the health and social services system, they are disjointed and work in isolation much of the time.”
According to O’Brien, the key to supporting women who have experienced reproductive coercion is to recognize the violation as a health issue.
“The way we treat a woman experiencing coercion can determine the very trajectory of her life,” she says.
O’Brien refers to a speech from Marie Stopes Australia’s Medical Director, Dr. Philip Goldstone. In his speech, Goldstone demonstrated the need to implement a screening process for women who may be experiencing reproductive coercion: “The fundamental question we ask when we see each patient is this: is my patient in control of the decision she has made? Most of the time the answer is yes. However, there are times when it is clear that there is coercion at play.”
Because of a lack of a universal screening process for reproductive coercion, Marie Stopes will be trialling a method of assessment. According to Goldstone’s speech, this will include “targeted clinician-led discussion about contraceptive options for patients that disclose coercion so we can provide the most appropriate contraception for her situation.”
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It’s Goldstone’s hope that these trials will help healthcare providers to better understand how prevalent this form of abuse is, and link that with methods of contraception.
Ejlak believes that it’s important to keep an open discourse about reproductive coercion in order to raise awareness.
“I think it would be useful to have more discussion about reproductive coercion to increase knowledge in health and support services, as well as the general community,” she says. “There are myths and stereotypes about women both in relation to being in an abusive relationship and in relation to women who seek to terminate pregnancies, so any discussion that breaks down myths and stereotypes about women’s lived experience is a good thing.”

The Takeaway

If talking about reproductive coercion is crucial, then calling out people like Ian Somerhalder is incredibly important. Not only does it draw attention to an underrepresented issue in gendered violence, but it highlights something that’s both inappropriate and all too common: joking about domestic abuse.

Any discussion that breaks down myths and stereotypes about women’s lived experience is a good thing.

When we joke about these serious issues, we trivialize them and take away from how serious and damaging they are. But worse yet, we normalize them.

When we laugh at stories like Somerhalder’s, we send the message that his behavior is not only acceptable, but to be applauded. And that doesn’t just validate his problematic behavior. It tells other perpetrators of domestic abuse that what they’re doing isn’t just okay—it’s funny.
But when it comes to any form of domestic abuse—including reproductive coercion—there’s nothing to laugh about.

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Lifestyle

Here's Why We Still Fall For Photoshop Falsehoods

Internet trends come and go, but the “fail” will always be relevant. And when anyone can buy an Adobe subscription, Photoshop fails are everywhere. From badly imposed thigh gaps to facial features that have been blurred out of existence, the line between reality and fantasy is sometimes a little too obvious.

In the fashion world, cover girls will always be retouched.

But it’s not just amateur retouchers who are guilty of these Frankenstein edits. Everyone from clothing labels to celebrities to Instagram models use Photoshop, for better or for worse.
In her 2011 book, Bossypants, Tina Fey wrote, “Photoshop is just like makeup. When it’s done well it looks great, and when it’s overdone you look like a crazy a**hole.”
Retouching photos isn’t a new phenomenon. Even Andy Warhol admitted to editing his own self-portrait: “When I did my self-portrait, I left all the pimples out because you always should. Pimples are a temporary condition and they don’t have anything to do with what you really look like. Always omit the blemishes—they’re not part of the good picture you want.”

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When Photoshop is this pervasive—and has been for decades—is it any surprise that women are falling for it time and time again?

Photoshop Fails

Women’s bodies seem to be particularly troublesome for some retouchers. Recently, the poster for the upcoming Tomb Raider movie caused an internet stir thanks to

Retoucher Brandon Diaz says he’s seen his fair share of terrible retouching: “There are a lot of bad examples or extreme examples that I could probably be listing them forever,” he says.
One company that sprung to mind for him was Ralph Lauren. In 2009, the company issued an apology after publishing an image of an impossibly thin model—clearly the result of excessive retouching.
Even social media is flooded with images that have been edited with more than just filters. YouTube beauty guru Amanda Steele spoke out against her fellow influencers who rely on Photoshop to enhance their Instagram photos, arguing that they were “beautiful enough without Photoshop.
Forever in the spotlight, the Kardashians often make headlines for their suspiciously perfect selfies, especially when it comes to their famous curves. Kim’s been accused of Photoshopping her figure on more than one occasion.

CLOSE UP

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But when unedited photos of her in a bikini—cellulite and all—were posted online, she lost a staggering 100,000 followers. Kardashian’s followers were unimpressed that, up until that point, they had been led to believe that she had what could be considered a perfect body: free of cellulite and defiant of gravity.
If literally millions of people bought into the idea that Kim Kardashian and crew actually look like they do in their “flawless” selfies, what else could they be persuaded to believe?
If they have been misled about what a woman’s body actually looks like until shown otherwise, then how many other retouched images are they not noticing?

How Photoshop Affects All of Us

Many a woman has expressed frustration over the fact that men’s skin is so perfect that they don’t need makeup. But the truth is, men don’t necessarily have better skin than women. We’re just socialized to ignore their “imperfections.” Why? Because women are the beauty industry’s target demographic.

Women are raised to believe they’re not good enough.

Think about it: when was the last time you heard a group of men complaining about their large pores, dark circles, and uneven skin tone? Skin issues are a relatively common topic for women, though. With the U.S. cosmetics industry valued at over $62 billion, the word “imperfections” may just be the most successful marketing term in history.
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That’s not to say that men are free from the digital paintbrush­—even Justin Bieber’s body seemed to be given the Adobe treatment for his Calvin Klein ad. Bieber denied that the photo was real.
While people of all genders are subjected to unrealistic expectations of what a body should look like, women are particularly susceptible to comparing themselves to the images shown on social media and billboards. As they strive to achieve unattainable perfection, beauty and weight loss industries make billions.
Women are raised to believe they’re not good enough. But maybe if we buy that dress, or use that foundation, or drink those shakes, we’ll look like the women on the billboard, right?
Of course, no amount of products could make anyone look as perfect as a digitally altered image. But that glimmer of hope is still helping to sell everything from fitness supplements to leggings.
Worse yet, it’s having a dangerous impact on women of all ages. Body-positive blogger Jes Baker did a TEDx Talk in 2014 where she revealed that 80 percent of 10-year-olds are more afraid of being fat than cancer.

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This belief only gets worse as we age, with only 4 percent of adult women being confident enough to call themselves beautiful.

The Rise of “Real” Women

If unrealistic images of models and celebrities are causing so much insecurity among women, then what’s the solution? According to beauty brand Dove, the key is celebrating “real women.”
What exactly is a “real woman”? According to what we’re shown in the Dove Campaign for Real Beauty, it’s someone who may be a little “curvier” than your average beauty model; a woman with freckles, or darker skin, or even wrinkles.
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But there’s still a problem here. The women in Dove’s campaign may not all be size sixes, but there doesn’t seem to be a whole lot of variation in weight. Many of the larger women are often shown obscuring their stomachs with their arms, and the mysterious lack of cellulite and fat rolls suggests retouching still plays a strong part in the final result.
In truth, Dove’s campaign isn’t entirely authentic. The term “real women” is the beauty industry’s version of greenwashing: perpetuating a false sense of ethics in order to sell products.
And while Dove’s use of the world “real” refers to models who haven’t been heavily retouched, the emerging trend of suggesting that women with a certain body type aren’t “real” is a little closer to body shaming than body positivity.
Social media is also experiencing the body positivity movement. Instagram is home to the ever-popular #nofilter hashtag, the ultimate badge of pride for a great selfie.

 


In the fitness community, Instagram users have taken to posting before-and-after photos that show them looking shredded in the morning, but incredibly bloated at night after eating. These photos are intended to be a reminder that even women with the most desirably body types don’t always look perfect.
Unfortunately, not every #nofilter or bloating photo is a picture of honesty. There’s a fine line between good lighting and tweaking the contrast and saturation. The same can be said for post-carb fest bloat and pushing your stomach out to an exaggerated point for the sake of a photo.

It’s a strange contradiction, really—manufacturing perfect images to send a message about falsehoods.

Is transparency the answer?

Not every company retouches images of their models. Many brands, including Modcloth and Aerie, have openly banned the use of Photoshop to change their models’ bodies. (They still use Photoshop to fix minor issues like fly-away hairs, clothing wrinkles, and tan lines.) These policies are an attempt to present their consumers with truthful images. In Aerie’s case, it’s actually improved their sales.
Diaz says that with the public’s reaction to retouching, it’s the logical next step.

“When most people, in general, don’t like or understand what retouching is, I am not even surprised when companies don’t want any part in their photos being retouched, or at least retouched to that extent,” he says. “If those companies were to come out with a badly retouched photo, that could easily ruin a company’s good reputation.”
Will these boycotts have an impact on the industry? Bill Costello has worked as a retoucher for 27 years. He thinks the new policies are affecting the way images are edited—companies still use Photoshop for plenty of valid reasons—but he doesn’t believe that these Photoshop bans will have an impact on Adobe’s sales.
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He also says not to expect retouching to disappear. “The boycotts did raise public awareness, and this is why we retouchers and photographers are told not to distort women as much as we used to,” he says. “However, in the fashion world, cover girls will always be retouched. They were since way before computers, and they always will be. It sells. It is what the average person wants to see.”
Forgoing plastic surgery via Photoshop might help raise awareness of excessive retouching, but perhaps the real issue lies with the technique itself. After all, no technology is inherently bad; it’s all about the way it’s used. And it does seem that people are more upset about the use of Photoshop to make models appear unrealistically thin—or, in some cases, a completely different ethnicity.
France has actually taken measures to raise awareness about edited images, introducing a law that requires retouched images to come with a warning label. Perhaps the solution is a healthy balance between these two: an appropriate level of retouching, while still reminding the consumer that what they’re seeing isn’t quite real.
According to Diaz, the first part is already starting to gain popularity.
“The good thing though is that fashion retouching is becoming more and more natural with their retouching approach,” he says. “You can see this on Elle, Vogue, et cetera, where the photos are retouched, but carefully done. That way, it doesn’t go overboard. It gives the illusion of how they would look on their best day out.”

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Wellbeing

Singled Out: Society's Obsession With Love (And Why It's Okay To Be Single)

From romance novels to Disney movies to crappy rom coms, fictional narratives often depict falling in love as the ultimate end-goal. Even the most problematic on-screen couples often find their way back to each other, as if they were fated to be together—despite how incompatible they may be.
This is especially true for female characters, who rarely manage to get through the first act without encountering the soon-to-be love of their life. Because what’s a good story without romance?

While this stereotype is prolific in fiction, it’s also reflected in the way women are treated in real life. Asking someone “how are you still single?” may be intended as a compliment, but it has a pretty negative underlying connotation: that being single is an affliction.

Expectation vs. Reality: Being Single

There’s so much value placed on being in a relationship that it’s often regarded as the only true way to feel complete. Yes, love is wonderful and intoxicating unlike anything else. But isn’t it possible to find a sense of fulfillment on your own?
The answer to that question is, of course, yes. There are countless benefits to being single (besides the obvious perk of never having to worry about waking up in the middle of the night with no blanket). As clichéd as it sounds, being single truly is an opportunity to get to get to know yourself and grow as a person.

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Without the attention and validation from a significant other, the task of finding happiness falls entirely on you. When you’re on your own, you learn exactly what it is that you truly need and want from life. Being single can be an empowering experience.
Nevertheless, anyone who’s ever spent a prolonged period of time single knows all too well that not everyone shares this view. Ebony Polwarth is 26 years old and has been single for four years, but isn’t interested in finding a relationship— despite what those around her might want.
“Socially, it’s not overly acceptable to be single at 26,” she says. “Everyone expects you to have someone. But honestly I am not interested. I know my mom wants me to get a boyfriend, but I just ignore it.”

26 is still pretty young. But when all your friends are the same age and in committed relationships, it can be hard not to feel like the odd one out.
“I feel pressure all the time!” she says. “Especially with my friends and family being in good, proper, stable relationships and moving on in that aspect of their lives.”

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Nic Tate has been single for 18 months. Despite her last relationship ending on amicable terms and remaining really good friends her ex-partner, the breakup was viewed as far from positive in the eyes of her family.
“My family would ask about it and my dad’s wife would say every time, ‘I pray for you every day’ that I would find a partner,” she says. “I would tell her that I’m very happy. And yet questions would often be about why I ‘hadn’t found anyone yet.'”

For all the stereotypes of single women being distraught by their solitary state, it seems that a more accurate character would be that of the overly concerned mother. Who knows how much money Hollywood could make from a film about a woman plagued by her daughter’s refusal to find a man?

The Gendered Conflict

There’s an undeniable bias when it comes to single men and single women. If a man is single, he’s a bachelor who’s just having a bit of fun with his life. But if a woman’s single? Well, there might just be something wrong with her.
As much as some women may jokingly embrace the stereotype of being a single “crazy cat lady,” it’s a far more negative image than that of the free, independent bachelor.

A single man close to his forties isn’t going to feel anywhere near the same amount of pressure as a woman of the same age. But as Polwarth can testify, a woman 10 years his junior will probably be incredibly familiar with that feeling.
“It’s like, you’re over 25, where’s the kids and the ring?” she says. “People just assume it’s all happening so we don’t miss our biological clock.”
Ah yes, the biological clock: the ticking time bomb lurking inside every woman. This in itself presents an even more problematic expectation: that a woman’s ultimate goal in life is to have children.

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Despite the fact that it’s 2017 and not 1917, women of all ages are often pressured to find someone to settle down with—”in time,” of course—to have a baby, especially if they come from a more traditional family.
It’s something that I’m personally more than familiar with. My mother’s family isn’t the most traditional, but they have some pretty old-school expectations of women.
When I was 19, my brother and I both moved to different countries. While my brother was wished well on his overseas move, I was questioned relentlessly. My family wanted to know why I didn’t want to find a man in my hometown and “settle down.” Keep in mind that I was literally still a teenager.
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While their lack of interest in my education and career was easy enough to ignore over the years, it became a little more intense when I was single for two years. It was some of the most satisfying and fulfilling years of my life so far, but it didn’t exactly please my family, who constantly asked if I was gay.
Of course, there’s nothing offensive about someone assuming you’re not straight. But it’s pretty absurd to deduce that the only reason a woman wouldn’t have a boyfriend would be because she’s secretly a lesbian.
Ironically, having a child doesn’t necessarily guarantee you get a free pass from judgmental family members. One of my cousins is almost seen as the black sheep because she’s 28 and doesn’t have a boyfriend. Yet she’s a working single mother and has a PhD—the most professionally successful person in our entire family.
She’s already achieved the “goal” of having a child. But by being single, she still isn’t meeting my family’s—or society’s—expectations.

Modern Relationship Rebels

Despite the backlash, some people are refusing to bow to society’s pressure—even public figures.

You do you.

Former Australian Prime Minister Julia Gillard was constantly chastised by the media for not marrying or having children with her partner, Tim Mathieson.
A member of Gillard’s party argued that the country’s first female prime minister was “being persecuted both because she is a woman and in ways that would be impossible to apply to a man.” Gillard ultimately lost a leadership vote and resigned as prime minister.

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(Alan Porritt/AAP/Australian Broadcasting Corporation)

The expectation that Gillard should marry her partner in order to validate their relationship is a reflection of something called “The Relationship Escalator.” A term coined by the polyamory community, it describes the expectation that every romantic relationship must follow the same trajectory and hit certain milestones along the way. It’s a common formula in most monogamous relationships, with marriage and a family being the end goal.
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The Relationship Escalator is something that’s largely rejected by the polyamorous community. This especially applies to people who practice what’s called “solo polyamory”—having non-monogamous connections with others while not being in an actual relationship.
Another group of people defying relationship conventions is the “childfree” movement: people who refuse to have children. The decision to not have children is something that women are particularly judged for. They’re often told that they’ll change their mind, especially if they were to fall pregnant.
It might seem bizarre that people are forming entire communities based on their relationships preferences and aversion to reproducing. But considering the oft-negative reactions to these choices, it’s little wonder they’re seeking support by banding together.
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These boycotts may not be the ultimate answer to a romance-obsessed society, but the people behind them are making a point that’s relevant to all of us: that it’s okay to go against the status quo.
In an episode of her Netlix series Chelsea Does, comedian Chelsea Handler explored being a single and successful woman in her forties—somewhat of a taboo subject in Hollywood. The episode perfectly captured society’s bizarre obsession with committed relationships. Handler concluded that while it’d be nice to find someone to settle down with, being single may just be the better choice for many people—herself included.
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Handler on an episode of “Chelsea Does” (Netflix)

Being single can be an awful, challenging experience. But so can being in a relationship. Both experiences can also bring great joy and fulfillment. So why is such a premium placed on one and not the other?
When it comes to relationship choices, “you do you” may very well be some of the best and most relevant advice.
Want to date five people? You do you. Don’t want to have kids? You do you. Want to focus on your career? You do you.
Saying “no thanks” to the great Hollywood love story is an acceptable and even powerful choice to make. It’s totally okay to be single—even if you’re not hosting your own Netflix show.

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Lifestyle

5 Basic Makeup Mistakes That Age You

Aging is the one thing that literally none of us have any control over whatsoever. We’re all going to get old. That’s a fact of life. And yet for many women, the prospect of aging is absolutely terrifying.
Of course, women don’t want to find the fountain of youth and achieve immortality (well, not all women). Their real concern is the mere appearance of aging, and consumers are willing to pay big dollars to hide the fact that they, too, are vulnerable to the effects of biology.

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How much exactly? Well, let’s just say there’s a reason the global anti-aging industry is estimated to be worth $191.7 billion by 2019.
You don’t have to be familiar with that number to know that makeup companies have cottoned onto something big. Have you seen the price of a good concealer these days?
[pullquote align=”center”]“The most important thing for yourself is to buy what’s good for your skin and health, and not buy into the idea that you’re anything but beautiful at whatever age you are.”
—Steph Elkington[/pullquote]
Makeup artist Steph Elkington knows a thing or two about the industry. She’s worked in it for five years, and she knows all too well the tricks used by major makeup companies to keep women invested in products.
“I think that aging is undoubtedly the greatest marketing tool there is as people want to maintain their health, which is linked to youth,” she says. “And youth is linked to being attractive by most standards.”
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It’s a depressing reality, but it’s unavoidable. As women pour more and more of their paychecks into the beauty industry, there’s one question that few of us are actually addressing: Does any of this anti-aging stuff actually work?
According to Elkington, yes—but there’s more to it than that.
“Anti-aging products can and do work but I think there’s such an influx of them all the time that it’s hard to know what works and what’s just a fad,” she says.
So what does work? And more importantly, what should we be avoiding?
HealthyWayWhen it comes to makeup mistakes that age you, there are five common mistakes that most women are guilty of. Hint: It’s got nothing to do with how you apply your eyeliner.

Mistake 1: Not Investing in Skincare

Even expert-level makeup application is useless without the proper canvas—your skin. It’s our body’s largest organ, and it often reflects externally what’s going on internally—or at least, it can give that impression. Ever wonder why especially pale women get asked if they’re sick all the time? Exactly.

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Makeup can be used to express yourself, but it can also be used to conceal. And this is where the problem can lie. Covering dull, dry skin with a thick layer of foundation is only a bandage solution, and it’s not going to make you look any more radiant in the long-run. You can’t mask dehydration with highlighter, no matter how dewy.
The best way to let that inner light shine? Turn it on, of course! Fuel your body with whole, healthy foods, include plenty of healthy fats. As if we needed an excuse to eat more avocado.
Don’t forget to drink plenty of water, either. Forget what you might have heard about eight cups a day. The Mayo Clinic recommends women have around 11.5 cups of water every day for optimum health. Trust us, your skin will thank you.
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Developing a skincare regimen that best suits your skin is another important step to not only being a proper adult, but achieving some seriously great skin days.
“The most important thing for your skin and maintaining your skin as anyone of any age is to understand what it needs, what skin type you are and find a few products that take care of it,” says Elkington. “Visit a dermatologist and get advice! Always wear sunscreen!”

Mistake 2: Relying on Built-in SPF

Yes, your mother was right about sunscreen. Not only does sun exposure increase your risk of cancer, but it causes some nasty damage to your skin. Hello, wrinkles!

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Think the SPF in your BB creme is enough to protect you? Wrong. Products like moisturizers (both tinted and un-tinted) and BB or CC cremes often come with an inbuilt SPF factor, but they’re not nearly as effective as applying actual sunscreen.
But why? Well, think about how you apply sunscreen at the beach. You more than likely slather it on and reapply it after a few hours (and if you aren’t reapplying, you should be). But do you apply your beauty products this way? No. Chances are, you apply one pea-sized amount of SPF-containing product to your entire face in the morning.
Not only are you applying less actual product to your skin, but that SPF factor has worn off after a few hours—leaving you exposed to the elements. Include a stand-alone sunscreen in your daily makeup routine, and try to either reapply later in the day or avoid the sun. There’s never been a better time to justify buying that extravagant hat.

Mistake 3: Using Products With Damaging Ingredients

There’s a lot of debate about what should be avoided when it comes to makeup, with many proponents of all-natural products arguing that some chemicals can even cause cancer. Considering makeup is often absorbed by the skin, or inhaled and even ingested when applied, that’s pretty concerning.

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If this is to be believed, then what’s in those anti-aging products might just accelerate the aging process in a far more sinister way.
Organizations like the Environmental Working Group assess common beauty products and their ingredients and rate how hazardous they may be to your health. Particularly concerning ingredients include parabens, sodium laureth sulfate, and the ambiguously named parfum (which can actually include a whole litany of ingredients).
If you’re more concerned with an ingredient’s effectiveness than its chemicals, then you might want to be wary of any big claims made by makeup companies. Elkington says these “miracle” ingredients are often nothing more than a marketing ploy. Instead, look to science.

“Anything developed from a scientific point of view and not a big name brand usually have great effects; or something developed by a makeup artist will be for the benefit of your skin, not simply your wrinkles,” she says. “Natural oils and acids are what to look for more than ‘essence of unicorn, baby skin extract, some fruit in the jungle has just been discovered and will make you 10 years younger and not as insecure as we’re trying to make you feel’.”

Mistake 4: Improper Application

Now that you’ve sorted out your makeup bag, you should probably reassess how you apply those products.

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iStock

You might think that hiding the signs of aging under enough layers of foundation is the perfect con, but it actually makes you look older. Heavy foundation will settle into the lines of your face and accentuate them. Similarly, too much powder can make the skin appear dry and dull.
Try opting for a lighter base instead. Remember, wrinkles aren’t something to be ashamed of—they’re a sign of a life well-lived. There’s no need to try and wipe evidence of their existence from our face completely.
HealthyWayIt’s also important to apply makeup gently rather than attacking your face with that damp beauty blender. Getting aggressive with your skin will only traumatize it and actually cause wrinkles, especially around the eye area.

Mistake 5: Playing It Safe

When should you stop wearing winged eyeliner? How about highlighter? Or Contouring?
The answer to all of these is, whenever you can’t be bothered to do these things anymore. Sticking to a limited amount of “age-appropriate” makeup looks is only going to reinforce to you and the rest of the world that you’re giving into the beauty industry’s idea of what “age appropriate” is—and that idea is kind of ridiculous.

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Man Repeller

Elkington doesn’t believe any beauty look should be off limits. She says that she’s done any number of makeup looks on her more mature clients, and they’ve all looked great.
“Women particularly have that classic old societal pressure to remain a certain way and ‘take care’ of themselves,” says Elkington. “I hear a lot of clients over the age of 35 lamenting on how ‘old’ they are. Which is a little distressing as it’s like they don’t value their age or wisdom. They’re just giving into the marketing that being older is basically wasting away and running out of time, particularly where your looks are concerned.”
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Ari Seth Cohen

At the end of the day, would you rather base your beauty routine on a multi-billion dollar industry’s expectations of their consumer, or what makes you feel good?
The world of makeup can be confusing, and it’s hard to tell genuine advice from a marketing ploy. But Elkington has some final advice for makeup lovers of any age:
“The most important thing for yourself is to buy what’s good for your skin and health, and not buy into the idea that you’re anything but beautiful at whatever age you are.”

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Wellbeing

Multi-Level Marketing Businesses Aren't Making People Money…So Why Are They Still Popular?

If you found out that a friend of yours had just suffered a horrible tragedy—a sudden job loss, a divorce, even the loss of a family member—how would you comfort them? Perhaps you’d offer an ear to talk to or a shoulder to cry on. Maybe you’d bring them a home-cooked meal. Or you’d just offer a simple message to let them know they’re loved and supported during this difficult time.
How about trying to sell them a product they really don’t need (now or ever)? What about trying to get them in on an exciting new business opportunity?

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It’s Always Sunny In Philadelphia/FX

Those last ones might seem like pretty inappropriate gestures. But in the world of multi-level marketing, they’re common tactics.
It’s hardly surprising that multi-level marketing’s negative reputation is gaining notoriety, and not just thanks to insensitive sales pitches. Statistics show that the overwhelming majority of people who sell products through network marketing rarely make any profit.
Yet despite this, more and more people—especially women—are desperate to get involved. So what’s the appeal?

Multi-Level What Now?

Multi-level marketing (MLM) is nothing new. Many of us have fond (or painful) childhood memories of our mothers hosting Tupperware parties at home, or poring through the latest Avon catalogue. (And who can forget Edward Scissorhands’ most endearing local Avon representative, Peg Boggs?) In fact, at 131 years old, Avon is one of the oldest direct-selling companies in the world.

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PA Archive

Nowadays, MLMs look a little different. They offer everything from Borzoi-printed leggings to weight-loss cling wrap. Wellness products rate particularly high.
What has remained the same over the years is the way these companies make money. The products are sold not through stores, but directly through salespeople (direct selling). A customer must place an order through a local representative, sometimes through home parties. The whole operation, however, is not so cut-and-dry as that.
The real money comes not from product sales, but from recruiting more sellers. MLMs offer large financial incentives for enlisting more representatives. This varies depending on the company, but it often involves a lump sum of cash and a regular cut of that person’s profits. It’s little wonder 20 million Americans are now sellers.
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LulaRoe

Many proponents of MLMs (usually sellers) rave about the benefits of the products: “Herbalife’s shakes helped me to lose that baby weight! My Lularoe leggings are insanely soft! This Rodan + Fields serum is a game changer!”
Don’t forget the apparent perks of being a seller. Successful representatives are more than happy to boast the fruits of their labor, which more often than not appear to involve luxury sports cars and exotic cruises. And yet the public outcry against these companies is growing louder and louder.

Why (Almost) Everyone Loves to Hate MLMs

In 2016, Last Week Tonight with John Oliver ran a 30-minute segment exposing some disturbing flaws in the design of these companies. The episode, inspired by Ted Braun’s 2016 documentary, Betting On Zero, focused on nutritional supplement company Herbalife.

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Last Week Tonight/YouTube

The main accusation against multi-level marketing companies like Herbalife is simple: They’re pyramid schemes, which are illegal in many countries (including the United States). That means the business model operates by profiting mostly from the recruitment of more sellers rather than actual product sales.
Most MLM sellers are encouraged to recruit about five people, with the promise of more money as each of their “recruitees” sign up five more people. To start making serious dime—as in cruise ships and Lamborghinis—a seller must have many levels of sellers under them, referred to as a “downline.” That doesn’t sound too terrible—until you really look at it:

And here lies the flaw. As Oliver, Betting On Zero, and yes, even The Office, demonstrate, there’s a limit to this system. After just 13 of these cycles, every single person on the planet would be a seller. It’s really not possible to keep recruiting people at the rate that these companies encourage.
The numbers just don’t add up, no matter how you spin it.
The trouble doesn’t end there. In 2013, The League of United Latin American Citizens campaigned against Herbalife. They claimed that the company took advantage of thousands of vulnerable Latino-Americans with the promise of a successful businesses model only to leave them in crippling debt. Herbalife have since paid out $200 million to disadvantaged sellers.
How did these sellers incur such massive debts? Many MLMs require sellers to pledge an initial investment into stock, with the promise that they’ll be able to quickly make that money back from sales. To join companies like LulaRoe and Herbalife, would-be sellers are shelling out thousands. It often doesn’t get better from there: supply doesn’t always meet demand—especially if there are many sellers in the same locality. This can leave sellers with thousands of dollars in unsold stock.

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Pinterest

In the case of LulaRoe, it seems their shady business practices may be sparking a fall from grace. As we mentioned, joining an MLM is often astronomically expensive. To join LulaRoe, new “Independent Fashion Retailers” must purchase an “onboarding package” that contains 336 to 463 pieces of LulaRoe clothing; the packages range in price from $4,812 to $6,784. According to data acquired by Business Insider, by February 2017, over 77,000 individuals made that leap.
When the company was accused of improperly taxing their customers, many sellers, who had already coughed up thousands of dollars, stood by them. But things weren’t looking so hot in the last half of 2017. Over several months, a private social media group devoted to LulaRoe products (with over 45,000 members) saw plenty of action: Consultants and customers alike have described their experiences with “LLR defective clothing, poor customer service, illegal shipping/sales” and more. As the number of claims of slipping quality increase, more and more people are voicing their criticism and looking for refunds.
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Pinterest

While LulaRoe started refunding those who were unhappy with their products, any refund claims had to be made by July 31, 2017; they also had to be backed up with a proof of purchase with original receipt. In an April 2017 announcement, the company said that customers could get an exchange or refund directly from their consultants, which didn’t bode well for any consultants without the assets to do so. Worse, LulaRoe no longer offers a full reimbursement policy for their representatives who have had to offer returns—out of their own pockets.
Needless to say, plenty of sellers are fed up. Many, unable to afford floating the customer refunds, have held going-out-of-business (GOOB) sales just to offload the hundreds or even thousands of dollars of extra stock they have lying around at low prices—because something is better than nothing. Eager customers hit up GOOB sales to take advantage of the ability to pay less than retail price for the leggings, undercutting sellers who remain in the game at full price.
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@heartandsoulneb/Twitter

LulaRoe isn’t the only company with issues. Another problem that plagues many MLM companies is that their products often carry a high price tag that doesn’t quite match the quality. For example, Juice Plus supplements aren’t proven to be any more effective than a regular multivitamin, but Juice Plus is significantly more expensive.
The expiration date on perishable products often means sellers struggle to shift the massive amount of stock they bought with their wholesale discount.
To put these factors into perspective, 99.7 percent of multi-level marketing sellers lose money.

Women Still Can’t Get Enough

Regardless of the negative aspects, what’s really intriguing about multi-level marketing is the gender gap. Why are so many more women selling these products than men?

It just sort of came up when I was at a party and I just thought, why not?

For stay-at-home mothers, it’s certainly not hard to understand the appeal. Full-time parenting doesn’t leave much time for a regular job, and most MLM companies boast a flexible schedule with high earning potential as the biggest benefits. When you’re supporting a family, every little bit of extra income counts.

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Today

Leanne Digby was a stay-at-home mother who had just gone through a particularly traumatic separation from her partner when she decided to start selling Tupperware.
“It kept you motivated,” she said. “I was living in the middle of nowhere. There was no childcare, really. It just sort of came up when I was at a party and I just thought, why not? It really helped me get over what happened, to be quite honest, because it got me out.”
Because of her rural location, she only ever recruited two other women, and says she didn’t feel much pressure to find more. The women she recruited became sellers to get the wholesale discount on Tupperware products, and only ever sold a small amount each month to family and friends.
She also sold for Mary Kay, a multi-level marketing cosmetics company. She says that she only ever sold products that she was confident were good quality, but has noticed the recent influx of MLMs selling what she describes as “just junk.” Some of them have even tried to recruit her.
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Mary Kay

“You have to be fussy,” she says.
Like Digby, Nay Cananzi became a seller for Juice Plus because she enjoyed the products.
“An old friend started talking about it,” she says. “Apart from her being a health freak, I was more interested in the product because I wanted to get healthier.”
While she continues to use Juice Plus products, she was unable to commit the amount of time required to become profitable. She stopped selling after a few weeks.
The pressure to sell can be time-consuming and doesn’t always match the supposedly flexible schedule that draws many sellers in. Anti-MLM groups on social media often post pitches they receive from sellers they know, with many of them using strange and even inappropriate tactics. But those desperate attempts to find customers aren’t surprising when you consider how few are able to turn a profit.
Flexible schedule or not, the one thing that appeals to all sellers is the potential for success (remember those sports cars and tropical vacations?). Anyone can become a seller, regardless of education, background, or social status. And each of these companies show off their highest performers (while disregarding the majority who stay in the red month after month). It’s clear to see why this would appeal to women, particularly those without secondary education or formal job experience.
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via Pinterest

According to a report by the United States Joint Economic Committee, American women earn an average of $10,800 less each year than men. They’re also more likely to study and work in fields that have lower pay and are far less likely to hold positions of leadership in a company.
Simply put, women are not experiencing the same level of financial success as their male counterparts—which may very well be the reason so many are eager to sign up to multi-level marketing.

#BossBabe Business Owners or Pyramid Scheme Suckers?

Many women who sell multi-level marketing products argue that they feel a sense of empowerment as a seller. How? Because they’ve managed to build and run their own business, of course.

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Mugsby

But is a multi-level marketer a legitimate business owner? Let’s take a look at the differences.
As a seller, your entire customer base consists mostly of people in your own social circle—something that few conventional business owners do.
Some MLMs don’t allow sellers to choose their own products. How many regular businesses would allow their distributors to send them mystery boxes of stock each month?
More importantly, the hiring process is completely different. When regular businesses look to employ salespeople, they’ll consider applicants based on their skills and experience. With multi-level marketing, the only prerequisite is to be willing to do it.
Additionally, when typical businesses hire one individual, that doesn’t often immediately increase their success or profits, whereas adding to your downline in a direct marketing company is essential to success.
Granted, buying a starter kit from one of the many multi-level marketing companies out there means you skip over much of the initial groundwork involved with actually starting your own business.
But no matter how many hours their sellers work per week, these companies don’t offer basic benefits like a regular wage, health insurance, or retirement contributions.
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Sequence Inc.

But there’s one more thing you’re likely to miss out on: profit.
Unless, of course, you happen to own a company like Herbalife—in which case you’re probably worth billions.

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Wellbeing

Fake Surprises And Fairytale Weddings: Love In The Age Of Instagram

A woman and her boyfriend are taking a nature walk on a beautiful, sunny day. They pause at the top of the hill to take in the unbelievable view in front of them. She turns around to find her boyfriend kneeling. He presents her with a box.
“Maddison Marie, will you marry me?”
She gasps, pausing for a moment before responding with: “Wait— you hired a photographer, right?”

Thankfully, this isn’t a real proposal. The hilariously YouTube video, titled “The Millennial Marriage Proposal,” is a satire of society’s obsession with social media and its ability to ruin even the most intimate of moments.
Nevertheless, the skit does hold an element of truth. In the era of Instagram feeds populated with impossibly magical proposals caught on camera, the soon-to-be-engaged are undoubtedly feeling the pressure to make their engagement story extra special.

Could these dreams-come-true be too good to be true?

No, this isn’t about fake proposal stunts to rack up Reddit karma (or just free dessert). But in an age when women are becoming more assertive and clear on their own wants and needs—especially in regard to their relationships—is there an element of fiction behind even the grandest engagement story?

Love in the Age of Instagram

That Millennial Proposal video may have been satirical, but the line about the photographer seems to be an emerging trend in the real world.
Instagram accounts like @wedding.proposals boast some amazing photos of engagements from all around the world. With over 200,000 followers and some seriously impressive photography, each photo garners hundreds (if not thousands) of likes.
One post, which has almost 2,000 likes, describes a proposal that many women would dream of:
“…I put on a fancy red dress and pumps and he picked me up in a Ralph Lauren coat and dress pants (he looked like prince charming). He took me out for pre-dinner drinks at J Parker rooftop in Chicago (where we went on our first date ever a few years ago). After drinks, we were picked up by a carriage ride to take us to dinner. About half way through the carriage ride, the coachman said she had to stop to feed Pickles, the horse, and suggested we take photos in front of a beautiful gazebo. As we walked up to the gazebo glowing in the sun and surrounded by bountiful red roses, Patrick got down on one knee and asked me to marry him.”

Apparently her boyfriend had hired a photographer, who was hiding in some nearby bushes and waiting to snap photos of the impossibly perfect moment.
Other stories also feature photographers who were conveniently close by. Some cunning boyfriends even propose to their girlfriends during a photoshoot, to make sure every minute is captured. But could these dreams-come-true be too good to be true?
It’s become a modern cliché to moan about people’s need to feel validated on social media, and accusing brides-to-be of using their proposal story as a ploy to get attention is more than a little bitter. But it’s certainly not unusual to paint a picture on social media of what we think the world wants to see.
In 2016, social media superstar Essena O’Neill shocked her followers by deleted her online presence. The 18-year-old, who had over half a million followers, went public with her reasons for doing so, explaining that she’d found herself in a toxic headspace, addicted to the attention she received from her online fame.

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Essena O’Neill

O’Neill admitted that she’d often spend hours of work on a single photo for Instagram, desperately chasing the idea of perfection that was hardly an accurate representation of her life.
At the height of her internet fame, O’Neill claims another social media star—a male model—asked her to be his girlfriend. But according to an interview with The Guardian, it wasn’t a proper relationship he was after. It was the ultimate stunt for attention.
“He referred to a lot of people who were doing just that,” she told The Guardian. “And he said in the industry it is not unheard of to do this, that it is actually really smart and that I should think about it as a business proposal.”
When people are faking entire relationships for the approval of their followers, it might not be too much of a reach to hazard that not every proposal is as perfect as what’s written in the caption.
HealthyWay
via Pop The Knot

There’s no denying that sharing an incredibly personal life event—engagement or otherwise—with thousands of strangers is quite the juxtaposition. Then again, aren’t weddings themselves the very personification of intimacy made public?

A marriage is about two people moving their relationship to the next level, and yet we still insist on sharing that very personal decision (and the moments following) with hundreds of other people.

The Wedding Is Still a Fairytale Affair

Modern engagements may be getting more Disney-fied by the minute, but they’re really only setting the stage for what comes next: the big day. Society’s view of relationships and marriage may be changing, but the same trends still hold true.

The fairytale ‘one perfect day’ feeling is still very much there.

A survey by The Knot revealed that the average American wedding costs more than $35,000—a number that was significantly higher than the previous year. In particularly affluent areas like Manhattan, that number sits around $78,000. About $1,500 of that goes toward the bride’s dress.

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Alberto Pizzoli/AFP/Getty Images

And if Pinterest’s most popular pins are anything to go by, then white dresses, flower-topped cakes, and pink bridesmaid gowns are still in style.
Of course, not every wedding follows the same formula. Wedding blogger Kat Williams runs Rock n Roll Bride, a website (and magazine!) that showcases unique weddings that capture the individuality of the lucky couple. Many of the couples featured on Rock n Roll Bride have piercings, tattoos, and neon-colored hair—a far cry from the usual white-wedding aesthetic.
Williams says that in her experience, even the most offbeat bride still holds on to a specific fantasy for their big day.
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Devlin Photos for Kat Williams

“Even if they’re having a low budget wedding or making things themselves, they still want the day to be perfect, and a reflection of the two of them,” she tells HealthyWay. “The styling of weddings may have moved on a lot on recent years with trends changing and more traditional elements falling out of favor, but the fairytale ‘one perfect day’ feeling is still very much there.”

The Need for Control

When people talk about their wedding, they don’t just share details of the actual day. The engagement is just as much a part of the story. But is a wedding only as good as its proposal?

You can can upgrade a diamond but you can never change a memory.

There are countless articles online that teach women how to get their partners to go about proposing the right way, including how to get the perfect engagement ring.
In fact, online forums are often filled with admissions from brides who admit that not only did they discuss the engagement with their boyfriend at length before being proposed to, but they even picked out the ring together.

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Tiffany & Co.

In 2015, famed jeweler Tiffany & Co. launched an app for engagement rings. Women can scroll through all of their offerings and even virtually try them on, just to see what a 4-carat rock will look like on their fingers.
There’s no shortage of ways to plan your entire engagement before the idea has even occurred to your partner. Post-engagement planning is even hotter, especially thanks to nearly limitless ideas available on Pinterest. Granted, weddings are big, extravagant, and expensive affairs, and it’s important to plan them properly. But is the need for control usurping the beauty of a surprise proposal?
In Williams’ experience at least, not quite. “Almost all of the proposal stories I hear still have the element of surprise. The real difference is I am seeing a lot more women proposing to men these days though!”
As for staged proposals, Williams says she’s personally never seen any of those.
While the majority of women may not be literally orchestrating their own proposals, there’s no denying the pressure to have the picture perfect day is stronger than ever. How else would companies like The Heart Bandits—self-described “marriage proposal and romantic event planners”—exist?
HealthyWay
The Heart Bandits

From custom proposal planning to arranging proposal packages in cities around the world, the service (which requests potential proposers email them for service fees) says, “You can can upgrade a diamond but you can never change a memory.”
For Rocco Marchese (who did not reach out to The Heart Bandits), planning his wedding put a tremendous amount of strain on his relationship with his soon-to-be-wife. The prospect of planning and financing their engagement ring, party and wedding was enough to break them—but not in the way that you’d think.
Instead of letting the stress get the better of them, Marchese suggested that the pair elope.
“We were getting pretty stressed about it and my wife blurted out something like, ‘Do you even think we’ll get married?’ and I had had it,” he says. “I told her, let’s do it now. She was taken back by the comment after we were trying to figure out something memorable to do, since every other wedding in the family was always such a big deal.”
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iStock

After making sure he really was serious, the pair jumped in his truck and headed straight for the courthouse. Unfortunately, it was closed—so they drove to the next one. They got there 10 minutes before closing, which was just in the nick of time.
“The lady who did our vows actually stayed late and did them in the street of Warrenton, Virginia,” he says.
Is Marchese’s story Instagrammable or Pinterest-worthy? Maybe not. Heart-warming? Absolutely.

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Wellbeing

Why Are American Women So Obsessed With Self-Help Books?

Have you recently been invited to something called a “women’s empowerment circle”? Is someone in your family studying to become a life coach? Does your phone contain at least one mindfulness meditation app?
If you answered yes to any of these questions, then you’ve no doubt been exposed to the ever-growing obsession with self-help culture—and motivational books are driving it forward.
With a 15 percent increase in self-help books in 2015, it’s no wonder motivational titles are sneaking their way onto bestseller lists. From Marie Kondo’s The Life-Changing Magic of Tidying Up to Mark Manson’s The Subtle Art of Not Giving a F***, people are fascinated with improving themselves (whether that be through storage solutions or cynical wisdom).

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Early Bird Books

But what may be surprising to learn is the massive gender divide among self-help enthusiasts. Women are far more financially invested in self-improvement than men, making up a staggering 70 percent of the self-help market. Thanks to them, the self-help trade is worth almost $10 billion.
So what’s the deal? Are women picking up self-help books in pursuit of a holistic lifestyle, or as a response to deeper issues?

The Golden Age of Self-Help Books, Powered by Oprah

Self-help books may be experiencing a surge in popularity, but it’s certainly not the first time.
In the mid- to early-1990s, authors like Doreen Virtue, Deepak Chopra, and the queen of self-help books, Louise Hay, shot to fame. Their books raved about the miraculous potential of energy healing and positive thought, propelling New Age philosophies into the mainstream.

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Hay House Australia’s Blog

It wasn’t just spirituality that was selling. Stephen Covey’s 1989 book, The Seven Habits of Highly Effective People, gained more recognition among entrepreneurs. The Cinderella Complex: Women’s Hidden Fear of Independence merged typical self-help ideologies with feminism. Chicken Soup for the Soul charmed readers with its motivational anecdotes.
It might seem almost quaint now, but the 1990s were a time of rapid technological advancement. This rise in technology allowed people to shift their focus away from everyday tasks and onto something more introspective. As certified life coach Carolin Wohlschlögel puts it, people had “the luxury to be able to look at ourselves.”
HealthyWay
Covey, author of The Seven Habits of Highly Effective People” (Gregory Bull/AP/NPR)

“If I think of my grandparents after the war, they had to rebuild the country,” she says. “There was no way they could work on themselves and look internally, because there was no time for that. There were more pressing issues.”
People were definitely motivated to buy more self-help books in the early ‘90s, but there was one person in particular that put them in the spotlight. Many successful titles were featured on The Oprah Winfrey Show, which had rebranded itself as a more intimate, self-help-focused programme in the 1990s. Oprah Winfrey’s recommendations to her mostly female audience played a major part in the success of the self-help trend.
The ‘90s came and went, but Winfrey’s self-help book obsession was far from over. In 2006, first time filmmaker Rhonda Byrne was invited to appear on The Oprah Winfrey Show. Byrne had just released a documentary called The Secret, which explored the concept of manifestation through “the law of attraction.”

The Secret was an instant hit with Winfrey’s viewers. Byrne soon released a book based on the film, which stayed on The New York Times Bestseller List for an impressive 154 weeks.
Two years later, Eckhart Tolle’s The Power of Now was selected as book of the month for Oprah’s Book Club. It became the highest selling title in the Book Club’s history—further evidence that Winfrey’s influence was crucial to the success of both the 1990s and early-2000s self-help movements.
The Oprah Winfrey Show is long over, but self-help books are once again dominating bestseller lists. If Oprah’s no longer propelling the self-help industry, then what is?

Compared to the potentially high cost of therapy, a $20 self-help book can seem like a fair compromise.

Depression and other mental illnesses are rising at an alarming rate. It’s possible that many people, including women, are turning to self-help books for guidance. But while higher rates of depression definitely aren’t good, there’s a potential silver lining there: the fact that people are finally beginning to address their mental health.
In recent years, countless mental health organizations have campaigned to eradicate the stigma surrounding mental illness. Even celebrities like Kristen Bell, Amanda Seyfried, Demi Lovato, and Lada Gaga have joined the movement.

The fact that people might actually be seeking help for conditions like depression and anxiety could mean that they no longer feel embarrassed or ashamed to admit they’re struggling.
But wait—shouldn’t they be seeking professional treatment rather than logging onto their Amazon account?
Well, that’s the catch. Even though more people are feeling more comfortable getting treatment for a mental illness, they aren’t always able to access the services they need. In America, the biggest issue is the cost of treatment and lack of coverage from insurance. Compared to the potentially high cost of therapy, a $20 self-help book can seem like a fair compromise.

Why Women?

If high rates of mental illness are funding the self-help industry, then it’s no surprise that women are particularly fixated. Women are far more likely to experience depression than men.

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iStock

In fact, inequality could be a big reason that women are so interested in self-improvement. Women struggling in male-dominated workplaces may turn to books that claim to help readers achieve the success they’ve always wanted. (Not to mention the endless advertisements that are constantly reminding women that they’re not quite good enough.)

We need a new way of doing things.

Wohlschlögel has a different theory. She believes the rise of feminism has encouraged women to explore their inner power through self-improvement, driving an interest in self-help books.
“[The feminism] movement strengthened a desire to explore what it actually means to be a woman— those deeper layers, those spiritual layers, those energetic layers; the fact that you can give birth,” she says. “Feminism has helped women to access these kinds of enquiries in the first place. Twenty, 30, 40 years ago, that was basically not so much a thing, because society was in a very different place.”

Do Self-Help Books Harm More Than They Heal?

Not everyone’s a fan of self-help books. Chloe Gale, 28, says she’s noticed a huge amount of her friends turning to self-help books and life coaching, but she’s skeptical of their benefits—especially when they claim to hold the secret to wealth.
“The only people who are millionaires are the people writing these books,” she says. “I have a few friends who try and give me them, and I just think, I’ve noticed no change in you whatsoever.”
Some of the world’s most successful self-help authors have had their fair share of controversy.

Complete accountability—also known as the law of attraction—is the core philosophy behind ‘The Secret.’

Louise Hay made a career out of her beliefs on energy healing. She believed that all illnesses lived in the mind and could be cured by eliminating negative thoughts. Hay even claimed to have cured her own terminal cancer with positive thought and affirmations alone. Hay was never able to produce any evidence or testimony from doctors who’d treated her to support this claim.

But the real controversy of Hay’s methods was her beliefs on what caused disease. All illness apparently stemmed from unresolved negative emotions. Hay believed that she’d essentially given herself cancer due to negative feelings she had from being assaulted. Her best-selling book You Can Heal Your Life also claimed that HIV was caused by repressed guilt.
This concept of complete accountability—also known as the law of attraction—is the core philosophy behind The Secret. Even Oprah had to make a statement on her show after learning that a viewer with breast cancer had ditched medicine for positive thought after discovering The Secret.

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Oprah.com

Many people have also condemned The Secret for over-simplifying complex issues. By the logic of The Secret, people who live in poverty-stricken countries are only there because they’re not focusing on manifesting wealth in their lives.
The negative responses to the flawed logic in the law of attraction could be why that concept is no longer dominating the self-help niche. But the amount of people turning to titles based more on psychology than mysticism could be just as problematic.
While self-help books can help women to gain a greater insight into their issues, they’re hardly a replacement for a licensed therapist—especially when battling mental illness.
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iStock

Wohlschlögel believes that an interest in self-help books is a great place to start, but it’s even better to also seek out professional treatment.
“I think they go really well hand-in-hand with each other,” she says. “They complement each other.”

Is Self-Help Here to Stay?

Hundreds of thousands of people regularly tune in to self-help YouTubers like Marie Forleo. Instagram’s “wellness” hashtag has over 13 million posts. The life coaching industry, currently valued at $2 billion, is the fastest-growing profession in America. If self-help culture is set to crash and burn, it doesn’t look like it’s happening any time soon—which is great news for self-help authors.

HealthyWay
Forleo and Winfrey (MarieForleo.com)

But maybe that’s a good thing. Perhaps women are turning to self-help books to seek empowerment and take back control of their own happiness.
In fact, Wohlschlögel thinks we may be seeing the dawn of an entirely new way of running the world.
“The feminine way has been suppressed for so long,” she says. “And I kind of feel like it’s emerging now because the lid has been on for so long. It’s been boiling away in there, and it can’t be contained anymore. We need a new way of doing things.”